Course

Google Ads Course

Advertising and Tracking

Master Paid Advertising and Tracking

If you want to run high-performing ad campaigns and measure results with precision, this course is for you. Google Ads is one of the most powerful platforms for generating leads and sales, but to truly maximize ROI, you need advanced tracking and optimization strategies.

Our Google Ads Mastery Course covers Google Ads setup, campaign optimization, Google Tag Manager, Google Merchant Center for Shopping Ads, and Microsoft Clarity for behavior analytics. In just 5–6 weeks, you’ll gain complete control over paid campaigns and learn how to analyze performance like a pro.

Targeted Ad Creation & Optimization

Create and optimize high-performing Google Ads campaigns with smart keyword strategies, compelling ad copy, and data-driven insights.

Streamlined Campaign Tracking & Management

Master Google Tag Manager, Google Merchant Center, and Microsoft Clarity for efficient tracking, data accuracy, and campaign performance optimization.

Who Should Join

This course is perfect for:

Why This Course Stands Out

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Google Ads Course

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At Digital Upthrust, we believe in building lasting relationships with our clients and empowering them to achieve their goals with confidence and precision.

Sikandar Ayub

CEO, Digital Upthrust.

Course Details

What You Will Learn in This Google Ads Course

Week 1

Introduction to Google Ads & Account Setup

  • Learn the Google Ads ecosystem: Search, Display, Video, Shopping, and App campaigns.
  • Set up your account, billing, and first search campaign step by step.
  • Understand campaign objectives and keyword basics.

Advanced Google Ads & Introduction to GTM

  • Explore keyword match types and negative keywords.
  • Write ad copy that converts with headlines, descriptions, and extensions.
  • Set up Google Tag Manager and learn how tags, triggers, and variables work.

Week 2

GTM for Tracking & Introduction to Google Merchant Center

  • Implement GA4 tracking and conversion tracking with GTM.
  • Set up custom event tracking for clicks, videos, and form submissions.
  • Create and verify your GMC account and upload product feeds.

Week 3

Shopping Ads & Microsoft Clarity

  • Launch and optimize Google Shopping campaigns.
  • Fix common feed errors and optimize product titles.
  • Set up Microsoft Clarity for heatmaps, session recordings, and analytics.

Week 4

Campaign Optimization, Reporting & Advanced Insights

  • Analyze CTR, CPC, CPA, and ROAS for better decisions.
  • Apply advanced optimization strategies and reporting techniques.
  • Use Microsoft Clarity insights to improve conversion rates.

Week 5

Testimonials

What Our Students Say About Us

Our clients' satisfaction is our greatest achievement. Their success stories reflect our dedication and expertise in driving growth through tailored digital marketing solutions.

Niamat Khan

Student

Sir Sikandar is a great teacher.
He explains everything with great methods and does everything possible to make students understand.

Muhammad Ali

Student

MashaAllah Sikander is a very competent and reliable teacher.
I’ve got lots of new information and knowledge from him during my studies and continue to do so…

Abeeha Noor

Student

Completed Meta Ads training at Digital Upthrust—amazing experience!
Sikandar Ayub’s expertise made learning practical.
Gained essential skills for success. Highly recommend!

MURTAZA ALI

Student

AoA, I’m really amazed by Sir Sikandar’s teaching skills. The way he explained everything will definitely help me a lot in the future. Thank you for guiding me and training me to earn for my family. Keep up the great work, Sir!